The Sydney Roosters have recently announced a significant partnership with Reosteel, a reputable manufacturer of reinforcing steel, solidifying their collaboration as a Platinum Partner for the club’s NRL and NRLW programs. This partnership, spanning from 2025 to 2027 with a potential extension to 2028, marks a strategic alliance between the two entities.

Founded in 2019 by Romany and Mena Ibrahim, Reosteel has swiftly emerged as an industry leader in reinforcing steel, known for its technical proficiency and customer-focused approach. Operating advanced manufacturing facilities in Casula, Penrith (NSW), and Hume (ACT), Reosteel effectively addresses the demands of Australia’s construction and infrastructure sectors.

Jarrod Johnstone, the Chief Operating Officer of the Sydney Roosters, expressed enthusiasm about incorporating Reosteel into the club’s corporate framework, emphasizing the shared values between the organizations. He highlighted the synergy between Reosteel’s dedication to excellence and sustainability and the Roosters’ core principles, envisioning a fruitful collaboration in the coming years.

As part of this partnership, the Reosteel logo will prominently adorn the lower back of the Roosters’ NRL jersey, as well as the NRL and NRLW on-field trainers’ apparel, providing visibility for the brand during games and events. This strategic placement aims to enhance brand recognition and strengthen the relationship between Reosteel and the Roosters.

The collaboration between the Sydney Roosters and Reosteel signifies a mutual commitment to fostering excellence and innovation in their respective fields. By joining forces, both entities aim to leverage their strengths and resources to achieve shared goals and drive sustainable growth. This partnership not only showcases the Roosters’ dedication to forming valuable alliances but also underscores Reosteel’s position as a trusted industry leader.

In conclusion, the Sydney Roosters’ Platinum Partnership with Reosteel represents a strategic move to align with a respected industry player and enhance brand visibility across multiple platforms. This collaboration underscores the club’s commitment to excellence and sustainability while paving the way for a promising future of mutual success and innovation.