The Sydney Roosters have recently forged a significant partnership with Reosteel, a reputable manufacturer specializing in reinforcing steel, as the latest addition to the club’s corporate alliance. This collaboration, spanning from 2025 to 2027 with a potential extension to 2028, marks Reosteel as the Platinum Partner for the Roosters’ NRL and NRLW programs.

Established in 2019 by Romany and Mena Ibrahim, Reosteel swiftly solidified its position as a trusted industry leader in reinforcing steel, known for its technical proficiency and customer-focused ethos. Operating cutting-edge manufacturing facilities in Casula, Penrith (NSW), and Hume (ACT), Reosteel adeptly addresses the requirements of Australia’s construction and infrastructure sectors.

Jarrod Johnstone, the Chief Operating Officer of the Sydney Roosters, expressed his enthusiasm in welcoming Reosteel into the club’s corporate family, emphasizing the shared values between the two entities. Johnstone lauded Reosteel’s dedication to excellence and sustainability, highlighting the synergies with the Roosters’ core principles and the prospects for mutual growth in the ensuing years.

The distinctive logo of Reosteel will prominently adorn the lower back of the Roosters’ NRL jersey, as well as the lower back of the NRL and NRLW on-field trainers’ attire, underscoring the depth of this partnership. This strategic collaboration signifies a significant milestone for both parties, showcasing a mutual commitment to success and innovation within their respective domains.

In a move to enhance fan engagement and celebrate this partnership, the Roosters have announced a special promotion where supporters can have the Reosteel logo applied for free on their 2025 home/away jerseys, starting from Round 4 (Roosters v Titans) and extending to all upcoming home games.

The convergence of the Sydney Roosters, a powerhouse in the NRL landscape, and Reosteel, a trailblazer in reinforcing steel manufacturing, sets the stage for a dynamic and fruitful alliance. With a shared vision for excellence and a focus on sustainable practices, this partnership is poised to reinforce success both on and off the field, embodying a commitment to innovation and progress in the realms of sport and industry.