The Sydney Roosters have proudly announced a significant partnership with Reosteel, a prominent manufacturer specializing in reinforcing steel, as the Club’s Platinum Partner for the NRL and NRLW programs. This collaboration, set to span from 2025 to 2027 with a possible extension to 2028, marks a pivotal moment for both entities.
Founded in 2019 by Romany and Mena Ibrahim, Reosteel swiftly emerged as a respected industry leader in reinforcing steel, distinguished for its technical proficiency and customer-centric ethos. Operating cutting-edge manufacturing facilities in Casula, Penrith (NSW), and Hume (ACT), Reosteel adeptly addresses the demands of Australia’s construction and infrastructure sectors.
Jarrod Johnstone, the Chief Operating Officer of the Sydney Roosters, expressed his enthusiasm in welcoming Reosteel into the Club’s corporate fold, emphasizing the shared values between the two organizations. Johnstone lauded Reosteel’s dedication to excellence and sustainability, underscoring the synergies with the Roosters’ core principles. The prospect of a collaborative future excites both parties, with the Roosters eager to leverage Reosteel’s presence across their NRL and NRLW initiatives to cultivate a robust alliance.
As part of this strategic alliance, the distinctive Reosteel logo will prominently adorn the lower back of the Roosters’ NRL jersey, as well as the lower back of the NRL and NRLW on-field trainers’ attire. This visual representation symbolizes a deepening relationship built on mutual respect and shared objectives.
The collaboration between the Sydney Roosters and Reosteel signifies a union of excellence and innovation, poised to shape the landscape of both the sporting and construction realms. With a commitment to pushing boundaries and fostering sustainable practices, this partnership is poised to yield fruitful outcomes for all stakeholders involved.
In a gesture of appreciation to fans, starting from Round 4 (Roosters vs. Titans) and throughout subsequent home games, supporters can visit the Team Store with their 2025 home/away jerseys to have the Reosteel logo applied at no cost. This initiative not only celebrates the partnership but also underscores the Roosters’ dedication to engaging and rewarding their loyal fan base.
In conclusion, the collaboration between the Sydney Roosters and Reosteel as Platinum Partners heralds a new chapter of shared success, underpinned by a commitment to excellence, sustainability, and community engagement. This partnership not only elevates the visibility of both entities but also paves the way for meaningful contributions to their respective industries and beyond.
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